B2B marketing trends to look for in 2022 #WeeklyLabLink

Today, we are starting a new series of blog posts: "Weekly Lab Link".

Every Thursday at 11.55AM CET, we publish a link to a short, bite-sized online article, video or website that we think you should see.

This week

As mentioned before, marketing is shifting big-time from generating brand- and product awareness to consultative selling. This week's video by Cognism is confirming that, and also pointing out that sales & marketing are getting more and more intertwined...

00:00 Short form, dynamic content (TikTok)

00:26 Increase in personalisation

00:55 Increase in artificial intelligence

01:13 Video and content distribution

01:22 Shift from MQL lead generation to owning a revenue number

01:33 Businesses giving more than the standard features