Virtual Sales Lab was founded by Tom Janssens, a former IT manager turned consultant turned SaaS founder.


The mission for Virtual Sales Lab is simple and straightforward:


The future world needs an online sales and marketing tool that leverages user-friendly, innovative 3D technologies in order to:

  1. Simplify, automate and speed up the sales and quotation process 

  2. Increase online conversion rate 

  3. Gain insight in sales activities and what happens in partnerships

  4. Strengthen your image as innovative company


It is our mission to provide such a tool to the world.

“The best way to predict the future, is to invent it” - Alan Kay



Growing from the drive to offer future-oriented solutions, Tom Janssens was one of the pioneers in building online 3D solutions. Then very progressive, today in full development, tomorrow the new normal. He founded the brand, and started a pilot for an online 3D configurator for verandas.


After a year of development, Tom took the decision to further commercialize one of his 3D solutions and went looking for a partner who could bring his technical solutions to the commercial market.

Alexander Dekker saw the potential and joined in. After many creative brainstorming sessions,  they officialized their dream and  they rebranded to Virtual Sales Lab.

Together they further expanded the customer portfolio and the 3D solutions of Virtual Sales Lab. They were able to count a number of leading market players in their customer base, and provided most of the services themselves.


To ensure continuity, they decided that it was ready for the next step.

The team was expanded with passionate specialists in sales, marketing and software development, the strategy and positioning was fine-tuned.

​A no-nonsense approach, with clear agreements and with experienced specialists in their field.


Tom decided to take full ownership of the company, and bought back his shares from Alexander. Tom set a clear goal: become the go-to company for manufacturers and distributors to achieve more sales via online 3D configurators...

He continued productizing the sales & marketing of the offering, adding a lot more features like night mode and fully responsive configurators, which resulted in more sales and even more satisfied clients.


What's next? Book an appointment with Tom, and he will tell you what's next.